john 
People have been running businesses around the world but with the boost in Ai and internet platforms, people have started more businesses than ever and now everyone wants to be a boss of his own. Most people think that business is all about selling, but it is not true.
There is a huge difference between a shop and a brand. A shop only has one location, or it could be two, but a brand has a global presence. Now, if you want to go big, and want to get global, you need to start acting like a brand.
Even your office building has to market your brand, if it is not, get commercial building painting services and have it done right now. Marketing is what drives sales and the only way you can transform from a shop to a brand is through marketing.
Now, there are two types of marketing, digital and physical, and both beasts have to be tackled differently. Here is what you need to know
Digital Marketing
The internet world is a crazy place where businesses do everything to get attention. Everyone is trying to grab the customer’s attention and there is so much distraction that you as a business need to have a top-notch digital marketing team to boost sales.
A very interesting thing you can do here is to try making different content and instead of going for ads, use affiliate marketing so that your product could reach more people effectively.
99% of people skip ads whenever they see them on the screen, so why spend on ads, make the content and market your product in that long video or webinar, vlog, or anything that your customers watch. This could be the deal breaker for you.
Physical Marketing
Billboards, bags, flyers, banners and other similar ways to market your brand are all physical branding techniques. You can use tote bags, t-shirts, cups, diaries, or anything that can have a logo on it as a marketing tool.
One very interesting thing you can do is repaint your office exterior with your brand identity. You can also use digital trucks and vans for marketing. Print shopping bags with your branding and start distributing them in your area.
Sales And Marketing Go Hand In Hand
You cannot sell anything without marketing. First, you have to let people know that you are a brand with values and quality products.
Hit the market as a brand, not as a shop. Set up your brand values and never compromise on them. Keep it consistent and you will see the results eventually. Everything takes time, be consistent with your efforts and you will get there soon.
Final Thoughts
Marketing is the base of every brand, you will see different brands around you with similar products but as a brand, they all have different values and qualities.
It is not what you sell that makes you a brand but it is how you make your customer feel after they have bought something from you. The main difference between a shop and a brand is the feeling of your customer after buying something from you.
