rebecca 
In the present time, you cannot simply afford to hire any random candidates as your employees. If you want your organization to grow business, bring results and expand its wings; you have to invest in the right applicants for your staff. You know, employer branding can help you hire new employees, form up a strong company culture and even diminish marketing expenses.
You would agree that having a reputable and effective employer brand is a must for an organization’s strategy because it aids the companies to recruit better candidates, reduce hiring and even marketing costs, and boost overall productivity. Therefore, for organizations and companies that are still in doubt about investing in employer type of branding, this post will give you reasons to do it. After all, the importance of employer type of branding is immense in the contemporary age.
Helps you in retaining employees and recruit new ones
A strong and proper employer brand will make your employees proud that they are simply a part of the organization. Being a part of the right sort of company culture is quite important for most of the employees in the present time . A majority of employees do look at the social media channels of employers before they apply for a job to have an idea of the brand image. Also, through such types of channels, they can have an idea of the expectations of the overall employer and see if they possibly fit into the specific company culture.
It might interest you that sixty nine percent of candidates do tend to change their jobs and even switch to companies with a better sort of reputation. This simply denotes that if a company wants to retain the best and even the most talented individuals in the market then it requires to work on its employer brand image so that it can simply hold on to its overall employees.
Lessened costs
In case you have a well-known brand then you don’t really need to spend as much on the overall recruiting costs. Potential candidates are going to find you and apply to your positions naturally. Instead, you can spend such a money on your branding or on product development so as to get ahead of your competitors. In addition, your recruiting efforts drop because you don’t spend so much time to find applicants , candidates find you themselves. Similarly , if you hear the research candidates are simply willing to accept a lower pay, in case they do work in a company with positive reviews and even a well-known brand.
Your employees become your representatives
You know what the current employees turn out to be your brand ambassadors and as a result, hires through referrals boost. The more your employees speak positively about you, the more you get to experience good candidates. Also, when your current employees talk about the overall business, this helps the brand turning out to be stronger without spending much on marketing because awareness boosts by word of mouth. This forms up a domino sort of effect. The point is once brand awareness increases, your sales definitely increase in parallel. Of course, you can be sure that your brand is getting the attention and name it deserve. Your sales will go higher when your brand name is prominent and positive.
Enhances employee engagement
You know what, the employees who work in strong brands are most of the times more enthusiastic and motivated. Having motivated employees is wonderful for an employer because they are more productive and even more productivity means simply more growth for a business. Once your business grows, your revenues expands as well and this promises the financial stability of your company. A financially stable company is definitely always more attractive to potential candidates. Moreover, your employees feel a lot more secure in their jobs. Moreover, when there is proper employer branding in recruitment, you can be sure that there is productive engagement that leads to best results for your business.
Fascinating better talent
If you hear a survey , nearly seventy eight percent of individuals are inclined to look at the reputation of a company before they apply for a job position in that company. This means that if a company business has a good reputation then it is going to be in a position to fascinate more individuals towards it who share the same sort of aims and values. This is going to result in positive growth for both the company and even its employees.
Of course, if you are a candidate and you want to join a company, you would look into its brand and all. Here if you find that the company has a good name and reputation and all; you would be more inclined to work with it right? So, it would be like you are fascinated to get a job in that organization. So, this is one thing that can be really advantageous for your business. If you run a company, you would find it really interesting that people are fascinated to work with your company. In this world of competition, such a thing can get a company a huge edge.
The value of a strong employer brand
Finally, remember that not investing in your employer brand is going to be costly, it does not mean in a general sort of way. It simply means in a no-doubt-about-it, direct-line kind of way, on things like recruiting costs-per-employee, even your human resource budget, and even overall bottom line.
Remember, if your company has a positive employer, brands (as in, their reputation as an employer is favourable in the marketplace) can get up to even twice as many applications as companies with negative brands (an unfavourable type of reputation for being not-so-great to their employees). Considering that human resource managers are finding it more challenging to hire the talent they really need due to skills gaps and even other sorts of factors, this is a massive sized difference in how efficient a recruiter or even talent manager can be.
Conclusion
To sum up ,for the sake of your company or business, you should invest in employer type of branding, talent assessment tools and 360 degree feedback software and more.
