rebecca 
The pharmaceutical industry is flourishing as a business venture. Pharmaceutical exhibitions are a major contributor to this initiative. Exhibitions are an exciting way to promote the healthcare and pharmaceutical business to a target audience. Do you fancy trying to conduct a pharma exhibition? Here are some of the key things to expect in an exhibition:
- Latest technologies and machinery in the medical field
- Communicating with like-minded individuals, eminent speakers, and successful decision-makers
- Learning about the latest pharmaceutical products available and how they are manufactured
- Opportunity to listen and learn from competent and engaging professionals in the healthcare domain
What Are The Key Takeaways Before Attending A Pharmaceutical Exhibition?
A pharmaceutical show appeals to anyone involved in the medicine supply chain. That includes manufacturers, importers and distributors, health establishments and medicine retailers, health professionals and pharmacists, etc. Essential elements for a successful exhibition:-
Proper Budgetary Allowance:
It is important to allocate funds wisely before participating in a trade show. Two ways to achieve this are:
- Services such as Wi-Fi, furniture, and electricity services should be given for hiring
- Advertising campaigns help in broadening the outreach (helping to capture the audience’s attention)
Wise Selection Of Booth Orientation:
The selection of space to showcase the brand offerings significantly impacts the overall performance of the exhibition. Some of the prior arrangements made in this regard are:
- Select the position based on the event schedule (so that it coincides with conferences and educational talks with eminent doctors and professionals)
- Early selection of prime space allows for better audience captivation
- Analyzing the competitors to gauge the market requirements is essential
Highlight The Latest And Unique Inclusions:
Display the features of your product that make it unique. Avoid overcrowding the table with multiple products. This helps in easy viewing. Showcasing the top 2-4 unique products will generate curiosity amongst the audience.
Incorporation Of Extras:
One can incorporate add-ons such as a more tech-based design to the health solutions on display to be distinctive from others. Virtual reality will increase the chances of standing out among the different products. Giving free offerings such as free medical checkups or organizing quizzes and games also generates interest.
Following Up After The Event:
To achieve the goals of your pharmaceutical show, following up is of utmost priority. Identifying the clients and determining the nature of your leads is essential. Follow this by e-mail consulting marketing strategists. Deploying a marketing team will make the process easy. Pharmaceutical exhibitions allow companies to interact intimately with investors and fellow business people. People of similar fraternities deliberate and collaborate on ideas. Selecting an exhibition is a hard challenge. This is where Pharma West Africa comes in. It is a renowned forum to share information regarding medicine supply, medicinal products, and services to West Africa. It is Africa’s largest pharmaceutical exhibition. It provides an ideal opportunity to source medicines locally and from trusted foreign partners.
