rebecca 
Videos are everywhere on Instagram, from regular posts to Instagram stories, highlights and reels, as well as IGTV.
Instagram Live allows you to host a live stream, while IGTV lets you post long videos.
We will be sharing the best practices for increasing your video quality and improving your engagement rates on Instagram today.
Sections of Instagram that are video-friendly
With its many capabilities, the network continues to make huge strides. You need to keep up with the network’s progress by providing quality content.
To do that, you must first choose the right channel to share your videos.
Instagram Stories
These will allow you to keep your followers updated on what you are doing at any time.
Story content expires 24 hours after it is posted. It can be either an image or a short video. This feature allows you to track who has viewed your content. You can make your profile more interesting by turning stories into highlights. These highlights will appear at the top of your profile.
Noted: Comprar Likes Instagram
Story is one of the most popular features on the platform. It is widely used by both buyers and sellers to market their products/services.
IGTV
Instagram TV is a relatively new platform that encourages longer content. You can use it to showcase your product in action for long ads or a montage of product events. It can be used in many ways, to be honest.
Instagram Live
You can capture and display an event to your audience in real time with this feature. This feature can be used to broadcast product launches or other important events, and even to announce key information to your audience.
Live content is also deleted when you stop broadcasting.
Timeline Videos
These are regular videos you can post to your timeline/feed. It is possible for your audience to see and respond as many times as they wish. Unless you delete them, timeline posts are usually indefinitely.
Tips to improve your Instagram video content
These practices will help you make eye-catching videos in just a few easy steps.
1. Video Thumbnails
Thumbnails can be thought of as cover images. They are displayed before the video starts. They should be catchy and capture the essence of your entire video.
To attract more viewers you can add a few words to your thumbnail photo to encourage people to click the video.
2. Video editing
A creative use of technical video editing tools such as lighting or filters can also improve the quality of your content.
The right tool is essential to create the perfect video edit. Vive Video is one of the most popular video editing apps on Instagram.
3. Audio-Syncing
Audio syncing allows you to link a different audio file to your video clip. You can create special effects that will grab the attention of your viewers.
4. Video subtitles
You may not be able to communicate with all your followers if you are a multinational or global brand. Subtitles can be added to your videos. This will allow you to communicate your message to a wider audience.
How to curate perfect videos for your Instagram Business
1. Tell a story
We all loved storytelling classes as children. Guess what? It’s also a favorite of adults.
Video contents are a great way to share a story your audience can relate too, and also pass on a marketing message or advertise your product/service.
Your video cannot exceed 60 seconds unless you are on Live. You will need to be creative in order to manage your time.
This is possible by dividing your story into three parts: The Beginning, Middle, And End.
Each section should be specified in length. You want to grab their attention at the beginning and then pass your message to the middle. The ending will create a lasting impression and call them to action.
2. Make sure you have the right video dimensions
You can upload videos to Instagram for duration of 3-60 seconds. These videos can be uploaded from your mobile device, or from the cloud.
Experts recommend videos between 5-15 seconds to maximize their impact. It may not convey enough information if it is too short. If it’s too long, users might lose interest.
Uploading videos from cloud storage sources will give you the best quality on Instagram. Many mobile devices come with built-in settings to reduce the quality of video in order to save space and data.
Instagram Timeline Videos 1080 x1080 pixels
Instagram Stories – 1080 x 2048 pixels
IGTV – 1080 x 2048 pixels
To ensure your videos work well in vertical formats, they should have a aspect ratio of 9 to 16.
What video content do you want to see
Even if your videos are of the highest quality, it can still be a waste if they don’t appeal to your audience.
1. Features of the product
This content can be used to show customers the unique features of your products. These videos can encourage customers to purchase the products displayed. Show them how your product is different by using videos.
2. Tutorials
This is especially helpful if your products have technical features. Videos can be used to give helpful tips on each product.
Tutorial videos can be used to show the versatility of a product. It can be used to encourage users to choose the product over other brands.
3. Product-in-Action
Until they actually see the product in action, some users may not be convinced by product ads. Instagram videos allow you to show off your products and services in action to attract buyers.
If you are selling trucks, you could show a video showing one of your trucks moving under the worst road conditions. This will impress your customers and make them want to buy.
4. Behind-the-Scenes
BTS videos can be a great way to establish intimate relationships with your audience.
You can give your followers exclusive access to scenes they don’t get to see every day and introduce them to the backdoor operations behind your brand.
These are some examples of themes that you could use to create BTS content:
Tours: A BTS tour to your office, factory or warehouse.
Introduce employees to your company: Introduce your Instagram followers and key executives to your staff.
BTS footage showing your team in action working on a campaign or creating a product.
These contents can inspire your customers, both current and future.
Key Takeaways
Users have shown great acceptance for the proliferation of Instagram video content.
Some brands have learned the intricacies and benefits of video optimization due to their growing popularity. Improve their strategy to drive engagement .
Smart business owners are curious about the best format for video content in order to give the best quality to Instagrammers.
As of 2021, the best dimensions remain at 1080×2020, which renders well on most screens.
Videos are now more popular than photos in terms of likes, comments and shares.
Get on board the train now to start creating epic clips, trailers and short films.
