Google Ads are an effective way for businesses to advertise their products and services directly to potential customers. It’s a cost-effective way to drive traffic to your website and increase sales. There are over 1 billion monthly users of Google Search, which means that advertising on this platform is a great opportunity for businesses looking to expand their customer base. There are many different types of Google Ads you can use in your marketing strategy. Knowing which ones suit your business and your budget is the first step in deciding which type of ads will be the most beneficial for you and your business. Here’s a breakdown of the various types of Google Ads available, along with advice on how you can use them effectively and efficiently as part of your online marketing strategy.
What is Google AdWords?
AdWords is the name of Google’s advertising platform. It allows companies to create Google Ads to be shown on Google Search and Google Display Network websites, as well as on third-party websites and apps that partner with Google. The main reason to use AdWords is to generate new leads and increase sales. You can create ads that are shown to customers who are searching for products or services like yours, as well as on sites that you want to promote to your target audience. AdWords isn’t just one type of advertising: it’s actually a giant toolbox full of various types of advertising that you can use to reach potential customers online.
Google Display Ads
Google Display Ads can be shown across a wide variety of platforms, including Google Search, YouTube, and Gmail. These ads show an image advertising your product or service, along with a brief description and a link that leads back to your website for more information. Google Display Ads are useful for targeting people who are already interested in your business. For example, if you’re a real estate agent, you can create an ad that shows your featured properties on Google’s main page, targeting people who are searching for houses to buy in your area. There are several options with Display Ads, which means that you can customize the look of your ad to fit your brand and connect with potential clients in a more personal way. One of the best things about Display Ads is that you can create a new ad in just a few minutes and start showing it to your target audience right away. There’s no long wait time for your ads to appear on Google Search like with other types of Google Ads.
Google Search Ads
Google Search Ads are the most common type of Google Ads, and are shown on the results page of Google Search whenever someone types a query related to your product or service. Google Search Ads include two different types: text ads and sitelinks. You can create a variety of different ad formats to best suit your business type, audience, and product or service, and every ad will contain your business name, product or service name, a brief written description, your business website URL, and the price of your product or service. These ads are shown along with other organic search results, and you can choose to have your ads appear at the top or bottom of the page, or both.
Google Shopping Ads
Google Shopping Ads are a type of Google Search Ads that appear on Google Search and partner websites. They have a special format that includes product images, descriptions, and prices, as well as information about shipping and seller feedback. Your Shopping Ads will appear on Google Search, Google Shopping, and partner websites. This type of ad is great for eCommerce and B2B companies selling products online.
Google Video Ads
Google Video Ads are short, 15-second ads that can be displayed both on the Google Display Network and YouTube. They appear in a similar way to Google Display Ads, but with a visual component that includes a video. Video Ads are a great way to connect with your audience and get your message across in a more personal and interactive way. You can customize the video to fit your brand and product or service, and they can be a powerful tool in boosting sales if used correctly.
Other Google Ads
There are many other types of Google Ads, including SMS Ads that allow you to send text messages to potential customers, Shopping Feed Ads that show up on eCommerce websites and apps, and Google Home Ads that are shown on smart speakers like Google Home, Amazon Echo, and more. Depending on your business and budget, you can use a combination of different types of Google Ads to target your audience and get them interested in your product or service.
Wrapping up
Google Ads are a powerful way to promote your products and services and reach potential customers. There are many different types of Google Ads available to use, depending on your business type and budget. These ads can be shown on various platforms, including Google Search, YouTube, and Gmail, making them very accessible to customers. They can also be tailored to your business and brand, allowing you to create an image that is unique to you and the products or services you offer. Google Ads are a cost-effective way to reach new customers and boost sales. Choosing the right type of ads for your business, and then optimizing them for best results, is the key to success.